Do you have any idea how many people search for any query on Google ? 8.5 billion searches every day, yes you heard right. Now, you can analyze why is SEO important for marketing.
This is just a single search engine data think about the others too like Bing, Yahoo and others. Checkout the table below that describe the market share of different search engines.
| Search Engines | Market Share |
| 90.8% | |
| Bing | 3.72% |
| Yahoo | 1.19% |
| Yandex | 1.52% |
| Baidu | 0.92% |
| DuckDuckGo | 0.56% |
Hope, you have read the market share of different search engines mentioned above. Google the most used search engine according to the above data. So, if you want to reach to your target audience ,then it’s must to be visible and rank high on search engines.
The above data clearly signifies why is SEO marketing important in today’s competitive digital age. If you are still not working properly on SEO, then it’s a red flag for your overall marketing strategy.
If you have any doubts that Why is SEO important for marketing, then we are here to explain and clear your doubts. In this article we will explain about SEO, its components, why is SEO marketing important and its benefits.
Let’s start first by understanding the term SEO.
Table of Contents
What is SEO?
SEO stands for Search Engine Optimization. In this process, a website owner has to continuously optimize its website and its content to improve the visibility and ranking of website in search engine results pages (SERPs).
Now a simple question arises, how it works.
So simple, when a user searches for any information on search engines, then the search engine bots start searching for the keywords a user entered in the query. After finding the keyword, it started searching those keywords or synonyms keywords on all the webpages over the internet and finally showed a list of web results to the user that had a query related to the user niche.
So, to be on the top of the search engine result page is basically important, SEO helps your website appear at the top of the organic search results (the non-paid listings). That’s why SEO is important in marketing.
The Different Components of SEO
SEO is a multifaceted strategy, it works with four different components. Each component has its own importance in the overall optimization process. Let’s discuss in brief about each component one by one:
On-Page SEO
The process of optimizing the different elements inside the websites is referred to as on -page SEO. This process involves optimization of keywords, title tags, meta descriptions, header tags, content quality, internal linking, and image optimization.
After doing proper research and optimization on-page SEO helps you to improve the crawlability of your page that ultimately leads to improved ranking.
Off-Page SEO
Off -page SEO defines all the strategy that is performed outside the website for building your website’s authority and credibility of the domain. It involves strategies like link building (acquiring backlinks from high-quality websites), social media promotion, guest blogging, and online reputation management.
Technical SEO
The most vital element of any SEO strategy is optimizing technical aspects of your websites. This makes your website technically fit in terms of optimization, and search engine friendly. It covers aspects like website speed, mobile-friendliness, structured data markup, and website security.
Local SEO
This process requires optimization of your content and website for local search results, including Google My Business listing, local citations, and local content creation. If your business has a different working location and serves in different regions, then it’s a must recommended option.
Till now, we have tried to clear the basic concepts of SEO. Now, we are going to explain to you the most important part of the article, Why is SEO important for marketing.
Why is SEO Important for Marketing?
Before diving into why SEO marketing is important, ensure you have basic ideas about SEO. This helps you in understanding the different SEO related terms we will use later on.
Let’s start exploring in depth why is SEO important for marketing professionals.
Organic Traffic
Let us assume that you have researched the term Organic Traffic in Google. Google will display a list of search results. Check out the image below for your reference and clear understanding.
You will click any of the websites listed in the result and land on their webpage. Those websites will get organic traffic as you reach them after searching on Google.
Organic traffic means all the audiences who will land on your website after searching on search engines. It means, you have to not spend a single penny in driving these audiences to your websites.
They searched, liked your content and visited your website. All you need to do is website optimization according to the search engines. Once your website ranks high for relevant keywords, you can consistently attract qualified leads. It means no investment and high return in terms of leads.
Improved Brand Awareness
Yes, the primary goal of any business is to create brand awareness, which means more, and more people know about their brand and services. SEO will help you in achieving this also by optimization. Once your website is fully optimized, it helps you in ranking high on search engine result pages
According to research, approximately 90% of people will only check the first and second page of the search results while looking or searching for any information. Now, you can understand why staying in the top 20 results in search engines is important.
High search engine rankings boost brand visibility. When users see your website appearing at the top of search results, it builds trust and credibility for your brand.
These are just a few reasons why is SEO important for marketing. Take a nap if you are confused or a sip of coffee, because it’s not something that you can afford to skip, if you want to grow your brand.
Targeted Audience Reach
The best thing about SEO is that you will get your ideal customers or targeted audiences through relevant keyword research. It means, if you optimize your website’s informational content, website content with user specific keyword search then there is a high chance of getting relevant traffic to your website.
As Google finds your website relevant to user queries and shows your website to users in SERP. Users that are already looking for the product or services you are offering will land on your website, thus it increases the chances of conversions. That’s why it is recommended to every business to focus on SEO or the reason for your query “why is SEO marketing important”.
Let’s move into one more and the most important reason behind why is SEO important for marketing.
Cost-Effective
Every business has a set of marketing budgets to promote their brand or products, and SEO offers you the most cost-effective marketing compared to other marketing channels.
Yes, there is a one time minimal investment on a few tools if needed, otherwise SEO give you the long-term benefits of organic traffic without any investment. Compared to all other marketing channels like social media, Google Ads, traditional marketing, affiliate marketing, you need to spend money to get traffic or leads.
Long-Term Results
SEO is a long-term strategy. Building a strong SEO foundation takes time and effort, but the results can be lasting. Once your website achieves high rankings, it can continue to generate organic traffic and leads for years to come.
I hope now you understand why is SEO important for marketing. Let’s move into the next part of the article about why SEO is important for businesses.
Why SEO is Important for Businesses: Real Life Case Scenario
Let’s understand the importance of SEO for business with an example.
Let us consider that Mayank has just started a bakery shop in Kanpur. As Mayank recently opened the shop, not only a small segment of people near to his shop location know about his bakery.
One of Mayank’s customers suggested using digital marketing to promote his business or for brand awareness. So that more people will know about his shop, and it will help to increase sales. As Mayank has just started his shop, he doesn’t have more budget to spend on the marketing funnel.
Mayank researched and found that he could achieve all his goals with SEO. Interested to know How? . Let’s start…….
- Mayank first researched all the potential keywords that his customers can use while searching for bakery shops, or its related bakery products that his shop has.
- After this Mayank, optimized his website product pages with those keywords, created informational blog posts.
- Optimized his website for Local SEO
- Optimized the other technical aspects of the SEO for better ranking and its boom….
Mayank strategies worked, and he started connecting with potential customers. The overall SEO strategy helped Mayank to increase his both online and in shop purchase. Here’s how SEO benefits:
- Increased Sales & Leads: After optimizing the website, it started appearing in top search results. This helps to attract qualified leads through organic traffic.
- Improved Brand Reputation: As the website ranks high in the search result page it signals authority and trust to potential customers.
- Competitive Advantage: In a crowded online marketplace, a strong SEO strategy can give you a significant edge over competitors struggling to rank for relevant keywords.
- Measurable Results: The most important advantage that Mayank will get after implementing the SEO is tracking all the customers data for optimizing the process. Mayank can track the website traffic, keyword rankings, and conversions to understand the effectiveness of his SEO efforts. Even he can use this data to work on the non performing SEO assets.
- Sustainable Growth: SEO is not like the other marketing channels, where you will get the result till you will spend money. SEO offers a sustainable foundation for reaching new customers and generating leads organically over the long term.
I hope now you can analyze why is SEO important for marketing. This is like the powerhouse of your overall marketing strategy. Which gives you the boost to grow your brand and compete.
There are still many people who still think Why to choose SEO first. Don’t worry, we will clear your doubts about why SEO marketing is important in the overall marketing strategy.
Benefits of SEO in Overall Marketing Strategy
SEO is not a standalone marketing strategy. When integrated with other marketing channels, it can produce a powerful synergy:
- Content Marketing : The most powerful asset in SEO, which allows you to connect, engage and convert your potential customers. This methodology allows you to create high quality, relevant content that your audiences want to read. You attract organic traffic and nurture leads who are already interested in your offerings.
- Social Media Marketing: SEO and social media can work together to promote your brand. You can share your content on different social media platforms to create engagement and drive traffic back to your website. Social media engagement can bring organic traffic indirectly that helps to improve your SEO.
- Paid Advertising: You can use paid advertising strategies in SEO as well. This means, use keyword based targeting to compete with paid advertising options. Even SEO gives you better quality traffic and leads compared to your paid advertising campaigns.
If your website is perfect in terms of content, then it improves the quality score of the website. Which helps you to lower down the budget of the paid advertising. - Email Marketing: SEO, helps to acquire the organic customers data. Which you can utilize later to nurture through email marketing. Capture leads through website forms and nurture them with targeted email campaigns, ultimately driving conversions.
There is a lot more you can do with SEO to achieve your marketing goals. This is just a glimpse of why is SEO marketing important.
Conclusion
In today’s digital landscape, data driven marketing world, SEO is a vital pillar for any successful marketing strategy. By using SEO, you can get the potential organic traffic, build brand awareness, and achieve sustainable growth in the competitive online marketplace.
SEO is an ongoing process, requiring continuous efforts for your business growth. Hopefully the article helps you to understand why is SEO important for marketing.
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